Overview
- The clip, shared by Instagram user Dhruv Jain with the line “They said wear yellow for haldi,” shows him arriving in a yellow Blinkit T-shirt.
- Hindustan Times reports the video has drawn more than 5 million views, with coverage noting the posts are user-generated and not independently verified.
- Blinkit’s official Instagram account commented, “and the best haldi outfit award goes to you,” giving the moment a playful corporate endorsement.
- The bride, groom and guests burst into laughter in the video, and commenters joked about free marketing and riffed on color-coded delivery uniforms like Zomato’s red.
- News18 also cited an anecdote from Varuni Sarwal describing Blinkit delivering haldi outfits to a hotel in about 15 minutes, presented as her personal account.