Overview
- The 38-piece La Famiglia line is now available to shop worldwide at Gucci stores and on gucci.com, accompanied by new campaign imagery.
- Gucci positions the drop as a conceptual lead-in to Demna’s full runway debut scheduled for February in Milan.
- The project debuted via Catherine Opie’s character portraits and The Tiger, a short film by Spike Jonze and Halina Reijn featuring Demi Moore, Keke Palmer, Edward Norton, and Elliot Page.
- Designs rework house codes including the Bamboo 1947, the Flora motif, and the GG monogram with references to Tom Ford and Alessandro Michele eras.
- Early celebrity wearings by Kim Kardashian, Dua Lipa, Miley Cyrus, and Dixie D’Amelio previewed key looks ahead of today’s public release.