Overview
- Gucci announced the appointment on January 22 via its official social channels, posting a video and the message, “Welcome to the Gucci family, Aryna.”
- After a third-round win over Anastasia Potapova that put her into the Australian Open fourth round, Sabalenka called the collaboration a perfect fit and said she was the happiest person on earth.
- Launch visuals feature Sabalenka hitting on a court in Gucci pieces, including a feather-trimmed monogram look from the Spring/Summer 2026 collection.
- The partnership extends Gucci’s tennis strategy, which already includes men’s star Jannik Sinner, and marks a heightened focus on women’s tennis.
- Sabalenka’s commercial profile continues to rise, with recent Nike campaigns and her ongoing Nike on-court apparel deal highlighting her crossover appeal.