Overview
- The campaign release features Sinner photographed on alpine terrain wearing monogrammed outerwear from the new line.
- Gucci says the collection marks its first entry into technical mountainwear across ready-to-wear, accessories, footwear, and performance equipment for Autumn/Winter 2025/26.
- A collaboration with HEAD produces co-branded skis, snowboards, helmets, and bags that carry the house’s Web stripe.
- Reported performance elements include three-layer breathable fabrics, water-repellent finishes, and touchscreen-compatible panels.
- The push aligns with Milan–Cortina Olympic momentum as Sinner is reported to have reached the Paris Masters quarterfinals, with Ben Shelton listed as his next opponent.