Overview

• The Shift was first shown on Gucci’s Cruise 2026 runway in Florence and is now being promoted with full product details.
• Women’s versions combine GG monogram mesh and soft suede with elastic side inserts and a gold Interlocking G lace charm.
• Men’s versions feature the Web motif on the tongue and heel, lateral stitching, a large outsole logo, and options in smooth leather, washed leather, and GG canvas.
• The campaign adopts a candid visual style shot by Tess Petronio and features Lily McMenamy, Coumba Samba, Issa Lish, and Lux Gillespie.
• Availability reporting diverges, with one outlet saying the Shift is online-only starting today and another directing shoppers to the Gucci website or physical stores.