Overview

• Gucci introduced the Shift today after previewing the silhouette on the Cruise 2026 runway in Florence.
• The sneaker emphasizes an ultralight, low-to-the-ground build with ballet-inspired flat soles, Gucci's Web stripe and a gold Interlocking G charm.
• The women's version pairs mesh GG fabric with velvety suede and elastic side inserts for a streamlined fit.
• The men's version, as described by Hypebae, adds web stripe detailing, lateral stitching and a maxi-logo outsole with options in plain leather, washed leather and GG canvas.
• A new campaign features Lily McMenamy, Coumba Samba, Issa Lish and Lux Gillespie, while reports differ on availability between online-only and both website and physical stores.