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Gucci Launches New Valigeria Travel Line Campaign Featuring Ni Ni and Chang Chen

The campaign, envisioned by creative director Sabato De Sarno, celebrates love, family, and the beauty of travel.

  • Gucci has released a new campaign for its Valigeria travel line, featuring global brand ambassador Ni Ni and Taiwanese actor Chang Chen.
  • The campaign was envisioned by Gucci's creative director Sabato De Sarno and photographed by Anthony Seklaoui, mimicking paparazzi shots taken in an airport.
  • The campaign is intended to celebrate love and family, and highlight the beauty that travel brings, especially when accompanied by a friend that is like family.
  • The campaign features duffel bags from the Gucci Savoy collection, which restates the brand's heritage via the signature GG monogram and Web stripe.
  • The Savoy line is available at select Gucci stores worldwide and online, with new neon styles set to drop later this year.
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