Overview
- Gucci unveiled Gucci Altitude with a new alpine campaign starring global ambassador Jannik Sinner released this week.
- The collection covers men’s and women’s apparel, footwear, eyewear and accessories, plus skis, snowboards, helmets and bags made with HEAD.
- Brand-detailed specs include three-layer breathable constructions, water-repellent finishes and touchscreen-compatible panels.
- Shot on snow-covered peaks, the visuals echo Sinner’s junior ski background, with the athlete describing the experience as “magical.”
- The launch coincides with Sinner reaching the Paris Masters quarterfinals, amplifying exposure ahead of the Autumn/Winter 2025/26 rollout.