Overview

• Demna unveiled his first Gucci collection, La Famiglia, through a short‑film premiere in Milan and released the pieces directly in stores the same day.
• The film, titled The Tiger and starring Demi Moore, was reported as directed by Spike Jonze and Halina Reijn.
• The premiere at Palazzo Mezzanotte drew high‑profile guests including Gwyneth Paltrow, Lila Moss and Serena Williams.
• Ahead of the debut, Demna wiped Gucci’s Instagram feed and posted 37 new looks to signal a brand reset.
• Critics noted clear references to Tom Ford and Alessandro Michele and described the approach as more measured than Demna’s Balenciaga work.