Gucci Ends Sabato De Sarno's Tenure as Creative Director

The departure follows underwhelming collections and declining sales, leaving the brand in search of a new creative vision.

Sabato De Sarno, who joined Gucci as creative director in 2023, has parted ways with the brand just 19 days before its next Milan Fashion Week show.
De Sarno's collections were criticized for lacking originality and failing to revive Gucci's commercial performance amid a broader luxury market slowdown.
Gucci's sales dropped by 18% in the first half of 2024 compared to the same period in 2023, with operating profitability nearly halving.
The brand's new CEO, Stefano Cantino, is expected to lead a strategic shift, with speculation growing about potential successors, including both big names and unexpected candidates.
Gucci's upcoming shows, including its February Milan Fashion Week presentation and May cruise collection in Florence, will be led by the studio team until a new creative director is appointed.