Overview

• Gucci surprise-released La Famiglia, a roughly 37–38 look portrait lookbook by Catherine Opie that frames archetypal characters as a study of “Gucciness.”
• The house said the capsule will be available only in 10 flagship boutiques from September 25 to October 12, including New York, Los Angeles, London, Milan, Paris and key Asian cities.
• A short film titled The Tiger, directed by Spike Jonze and Halina Reijn and starring Demi Moore, is set to extend the narrative at Milan Fashion Week on September 23.
• Demna characterizes the vision as “unapologetically sexy, extravagant, and daring,” while updating heritage codes such as the Bamboo 1947 bag, Horsebit loafers, the GG monogram and the Flora motif.
• Kering positions this phased release as part of Gucci’s commercial reset after sharp sales declines, with Demna’s first runway for the house scheduled for February 2026.