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Guangzhou Auto Show Opens With EV Dominance as Japanese Brands Face Headwinds

Organizers report new‑energy vehicles make up most displays, highlighting China’s policy‑driven pivot to electrification.

Overview

  • The show opened on November 21 in Guangzhou and runs through November 30, with organizers citing more than 1,000 vehicles on display.
  • New‑energy vehicles, including battery electric and plug‑in hybrids, account for over half of exhibits according to official figures.
  • BYD showcased the U9 Extreme high‑performance electric sports car, while Nissan unveiled a Teana gasoline model featuring Huawei cockpit technology.
  • Japanese makers reported lighter foot traffic than local rivals, with some canceling or scaling back promotional events as security was increased and organizers urged limiting Japanese‑language use.
  • Public admission began on November 22, and on‑site interviews reflected mixed consumer views of Japanese cars, from dismissive to supportive.