Overview
- Concanaco projects an 8.5% increase in sales versus 2024 tied to the Virgen de Guadalupe festivities.
- Millions of devotees are expected between December 6 and 15, with the largest flows to Mexico City’s Basilica of Guadalupe.
- Projected spending centers on lodging and transport, religious items and gifts, food and beverages, and local tourism services.
- For micro, small and medium-sized firms, this is a pivotal window within a sales season that began with El Buen Fin and extends through the holidays.
- The chamber urges federal, state and municipal coordination on security, mobility and clear operating conditions along key pilgrimage routes.