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Guadalajara Names Lorena Ochoa 2026 World Cup Ambassador as City Unveils Legacy Plans

Officials say her role anchors a legacy-focused push to raise Guadalajara's global profile.

Overview

  • The appointment was announced in a ceremony with Jalisco Governor Pablo Lemus and Mexican Football Federation leaders, where Ochoa received a commemorative scarf and ball.
  • State and city officials outlined transport and public-space works tied to the tournament, including upgrades to the Carretera a Chapala, Camino Real a Colima, the Glorieta Minerva area, and the launch of public transit Lines 4 and 5.
  • Guadalajara will host four matches at Estadio Guadalajara, including Mexico’s second group game on June 18, 2026, according to organizers.
  • Leaders projected three million attendees in the city, an economic impact of 20 billion pesos, roughly 78,000 hotel rooms available with 98% occupancy, and 50,000 jobs generated in Mexico.
  • The historic center will serve as the FIFA Fan Festival hub for 39 days with free match screenings and cultural programming, and Ochoa said she is proud to represent the city.