Overview
- The kickoff featured a legends exhibition on a temporary downtown pitch with Mayor Verónica Delgadillo and former national stars.
- The exhibition finished 4-4, highlighted by a Ramón Morales brace and a stoppage-time penalty from Adolfo “Bofo” Bautista before roughly 1,000 spectators.
- Officials said the same central site will stage the FIFA Fan Festival for 39 days during the tournament.
- The campaign’s public program lists 10 soccer murals, a citywide school tournament, “Comunidades Mundialistas” screenings with videomapping and workshops, plus freestyle shows.
- Sunday Vía RecreActiva activations will add football setups as Guadalajara prepares to host four matches, including the June 11 opener and Mexico’s June 18 game at Estadio Guadalajara.