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14h ago

GTA VI’s Shirtless Jason Becomes Viral Sensation Following Trailer Release

The second trailer for Grand Theft Auto VI introduces Jason Duval, whose brief shirtless scene has sparked a wave of memes, fan art, and viral edits, amplifying anticipation for Rockstar's upcoming release.

Shirtless Jason (GTA VI)
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Overview

  • Rockstar Games released the second trailer for Grand Theft Auto VI on May 6, 2025, showcasing dual protagonists Jason Duval and Lucia Caminos.
  • A fleeting scene of Jason Duval shirtless on a rooftop quickly went viral, inspiring memes, fan edits, and rule 34 fan art across platforms like X, TikTok, and Reddit.
  • Jason Duval has emerged as a sex symbol, particularly resonating with the gay gaming community, as media outlets analyze the cultural impact of his character design.
  • The viral response highlights the intersection of strategic marketing, character representation, and fan-driven content in modern video-game promotion.
  • Lucia Caminos marks the first female protagonist in the Grand Theft Auto series since 1997, reflecting broader shifts toward diversity in gaming narratives.