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GTA VI Launch Date Locked for May 26, 2026; Pricing Reveal Deferred

Take-Two CEO Strauss Zelnick said Rockstar will reveal GTA VI’s price in due time under a value-focused variable model

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An image about A $100 base price on GTA 6 would be a bad idea for three reasons, says analyst
NBA 2K22 and Grand Theft Auto 5 by Take-Two Interactive Software Inc are seen for sale in a store in Manhattan, New York City, U.S., February 7, 2022. REUTERS/Andrew Kelly/File Photo
GTA 6 release date and time, trailers, and latest news

Overview

  • Rockstar Games has scheduled GTA VI for a global release on May 26, 2026 for PlayStation 5 and Xbox Series X|S.
  • Take-Two CEO Strauss Zelnick confirmed that official pricing details will come from Rockstar in due time with a flexible launch-to-discount framework.
  • He stated that any price decision will hinge on delivering greater value to players than the cost charged.
  • Alinea Analytics’ Rhys Elliott argues an $80 base-game price would encourage player adoption and support ongoing GTA Online microtransaction revenues.
  • Wedbush Securities’ Michael Pachter and Ampere Analysis’ Louise Wooldridge project a $100 standard edition, with Wooldridge forecasting over $1 billion in first-day sales.