Overview
- Nielsen data show UK PlayStation sales rose about 33% and Xbox Series S/X sales rose about 34% in the week after the Netflix 'Extended Look' for GTA 6, a surge tied to the programme’s large audience.
- Reporters say the trailer attracted over 30 million viewers on Netflix, a reach that appears to have translated quickly into purchases and stock depletion at many UK retailers.
- Retailers reported widespread PS5 and PS5 Pro sellouts and elevated third‑party resale prices for premium hardware as buyers sought consoles to play the November release.
- Sony announced two limited‑edition GTA 6 DualSense controllers with pre-orders opening on September 10 and on‑sale from November 19 at £74.99, a merchandising push timed to the game launch.
- Analysts caution the uplift is likely temporary because global component shortages and higher parts costs have pushed console prices up and constrained supply, leaving longer‑term install‑base growth dependent on price and availability.