Overview

• Rockstar Games confirmed GTA 6 will launch on May 26, 2026, for PlayStation 5 and Xbox Series X|S.
• Analysts from Ampere Analysis and Wedbush Securities predict a $100 base price while Alinea Analytics’ Rhys Elliott recommends an $80 launch fee to encourage player transition and maximise recurrent revenues.
• Take-Two CEO Strauss Zelnick reaffirmed that the official price will come “in due time” and emphasized a variable-pricing approach focused on value delivery.
• The Grand Theft Auto series has sold nearly 455 million copies to date, including 215 million units of GTA 5, underlining the franchise’s sustained commercial strength.
• Forecasts suggest GTA 6 could exceed $1 billion in first-day revenue and reach as much as $10 billion over its lifetime, reflecting high financial expectations despite price uncertainties.