Overview
- MIDiA Research’s Gabor–Granger survey of more than 2,000 U.S. adults indicates $69.99 would maximize revenue for GTA 6, with $100 described as leaving money on the table.
- The study shared that about 60% of respondents would definitely or probably buy at $70 versus 35% at $100, modeling roughly 22.9 million U.S. sales and about $1.6 billion in revenue at the standard price.
- Original Saints Row design director Chris Stockman publicly urged a $100 tag, arguing GTA 6’s scope merits it and saying Rockstar is uniquely positioned to charge more while warning others not to follow.
- Other analysts are split, with Wedbush floating a $100 edition bundled with GTA Online currency and Alinea Analytics’ Rhys Elliott cautioning against a higher tag given long-term monetization and likely backlash.
- Take-Two CEO Strauss Zelnick has been non-committal on another price hike, no official price has been announced, and GTA 6 is scheduled for May 26, 2026 on PlayStation 5 and Xbox Series X|S, with reported budgets commonly cited at $1–2 billion.