Overview
- Take-Two's CEO Strauss Zelnick has said the game's preorder volume is "unprecedented" and that the company is not releasing raw preorder figures because early numbers could mislead forecasts.
- Sensor Tower's Aug. 13 report shows about 4.3 million preorders so far with roughly 89% of purchases for the $100 Ultimate Edition and a platform split of about 77% PlayStation and 23% Xbox.
- Sensor Tower's Karl Kontus noted typical premium-edition shares run about 10–20% and called a near-90% preorder share unheard of, while predicting the premium share will fall as more casual buyers purchase closer to launch.
- Analysts warn current demand is likely frontloaded by hardcore fans, and Kontus suggested a cautious forecast that actual preorders might end up near 25 million rather than simple extrapolations that imply far higher totals.
- Rockstar's scheduled extended gameplay reveal on Netflix on Aug. 27 is the next major event that could shift preorder momentum and clarify how widespread willingness to pay higher prices will be before the Nov. 19 release.