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2w ago

GTA 6 Launch Date Locked for May 26, 2026 as Pricing Debate Continues

Take-Two CEO Strauss Zelnick says Rockstar will set a price based on perceived value in economic headwinds, with analysts predicting about $100 for the standard edition alongside premium tiers.

NEW YORK, NEW YORK - NOVEMBER 08: CEO of Take-Two Interactive Software Strauss Zelnick attends Paley International Council Summit at Paley Museum on November 08, 2022 in New York City. (Photo by Steven Ferdman/Getty Images)
Grand Theft Auto VI
The price of GTA 6 remains a mystery, with Take-Two’s CEO suggesting that the value will exceed the cost.
jason in gta 6 robbing a store

Overview

  • Grand Theft Auto VI is scheduled for global release on May 26, 2026 on PlayStation 5 and Xbox Series X|S, with a PC launch to follow.
  • Take-Two CEO Strauss Zelnick has declined to confirm a launch price, reiterating that Rockstar Games will set the cost, emphasizing the goal to deliver more value than the fee charged.
  • Industry analysts and recent leaks widely forecast a roughly $100 standard edition price, also suggesting multiple premium or special editions at launch.
  • Zelnick emphasized a cautious, quality-driven launch approach, warning that Take-Two “runs scared,” refusing to presume success before consumer reception.
  • Record-breaking development budgets alongside economic headwinds are feeding debates around pricing as consumers confront inflation, making more selective entertainment choices.