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GST Cuts Lift Navratri Sales to Decade High Across Autos and Electronics

September 22 tax rationalisation lowered prices, unleashing pent‑up demand that companies now rush to fulfill before Diwali.

Overview

  • Government and industry data show the strongest Navratri in over 10 years, with brands reporting 25% to 100% growth across categories.
  • Maruti Suzuki delivered about 165,000 vehicles in the first eight days and targets roughly 200,000 by Dussehra, with around 250,000 pending bookings and production teams working Sundays and holidays.
  • Auto leaders reported sharp gains as Mahindra retails rose about 60%, Hyundai said SUVs formed over 72% of sales, and Tata Motors retailed more than 50,000 vehicles during the period.
  • Consumer electronics surged, highlighted by Haier’s 85% jump and near sell‑out of premium large‑screen TVs, while Reliance Retail and Vijay Sales logged 20–25% growth.
  • September wholesales underscored the momentum with Tata Motors posting its highest‑ever monthly passenger vehicle sales, Royal Enfield recording its best month, and two‑wheeler dispatches up 9% to over 2 million.