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GST Cuts Lift India’s Q3 Consumer Demand, With GCPL Pointing to Continued Improvement

Lower taxes alongside softer inflation improved affordability for shoppers.

Overview

  • Industry estimates show volume gains in durables for the October–December quarter, with air-conditioners and TVs up about 7–8% and refrigerators and washing machines up 5–6%.
  • Organised retail grew 11.5% in October–November, the strongest stretch in nearly 20 months, though December performance was mixed, according to the Retailers Association of India.
  • Godrej Consumer Products said demand strengthened through the quarter and guided to double-digit standalone revenue growth with near double-digit underlying volume growth and margins returning to normal.
  • Company updates signaled early revival across fast-moving consumer goods and value retail, with Dabur citing improved demand, Marico reporting high single-digit volume growth, and V-Mart revenue rising 10%.
  • Electronics pricing is a headwind, as Counterpoint reported smartphone prices up 5–15% and sales weakening in November–December, while some retailers delayed summer stocking even as unsold inventory fell.