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GST Cuts Fuel Record Start To India’s Festive E‑Commerce, Hitting Rs 25,000 Crore In Two Days

Analysts expect the month to reach about Rs 1.15 lakh crore on sustained premium-category demand.

Overview

  • RedSeer reported 23–25% year‑on‑year growth in the opening 48 hours as platforms passed through tax savings on big‑ticket items.
  • Amazon logged over 380 million visits with more than 70% from beyond the top nine metros, signaling deeper non‑metro participation.
  • Lower GST on large TVs from 28% to 18% cut retail prices by an estimated 6–8%, lifting sales of QLED and Mini‑LED models.
  • Flipkart cited a 21% rise in early user visits with double‑digit demand jumps in mobiles, TVs and refrigerators following GST 2.0.
  • Amazon said over 16,000 small and medium sellers, many in tier‑2 and tier‑3 cities, tripled daily sales during the opening window.