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GST Cuts Drive Decade-High Navratri Sales Across Autos and Electronics

Price drops from the September 22 tax reset unlocked pent-up demand.

Overview

  • Home appliances and electronics logged year-on-year gains of roughly 25% to 100%, with Haier reporting an 85% jump and near sell-outs of premium large-screen TVs.
  • Maruti Suzuki recorded about 700,530 enquiries and 150,000 bookings during Navratri, while Mahindra retail rose 60% and Hyundai said SUVs made up over 72% of its sales.
  • Retail momentum broadened beyond durables, with Reliance Retail up 20–25%, Lifestyle seeing 15–20% growth, and Mumbai’s Infiniti Malls reporting 15–20% higher footfalls and around 30% sales growth in key categories.
  • Lower GST shifted items such as large-panel TVs, air conditioners and dishwashers from 28% to 18%, enabling price cuts that brands layered with additional promotions.
  • Companies across sectors say the strong start should continue into Dhanteras and Diwali later in October.