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GST Cut, Navratri Rush Lift Mercedes‑Benz India to Record September and Best‑Ever Quarter

A GST rate cut timed with Navratri unlocked pent‑up demand that powered Mercedes‑Benz India’s record September.

Overview

  • September retail rose 36% year on year, marking the company’s highest monthly sales in India.
  • More than 2,500 cars were delivered in nine days during Navratri, roughly one every six minutes at an average price around Rs 1 crore.
  • Q2 FY25‑26 retail reached 5,119 units for a quarterly record, with April–September volumes at 9,357 units, up about 4% year on year.
  • Top‑End models reached roughly 25% penetration with 12% growth and nearly three‑quarters delivered via the bespoke ‘manufaktur’ program, as the AMG G63 logged its best month.
  • Core Luxury vehicles posted their best month, led by the LWB E‑Class up 47% in the quarter, BEVs held about 8% of sales with the EQS SUV’s best results, and Entry Luxury volumes declined versus lower‑priced rivals.