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GST 2.0 and Festive Rush Propel Mercedes-Benz India to Record September and Best-Ever Q2

A late-September tax cut unlocked deferred purchases, lifting premium models with EVs near 8% of sales.

Overview

  • September sales rose 36% year on year, marking the brand’s best month in India.
  • Roughly 2,500 cars were retailed during the nine days of Navratri, the company’s strongest festive run to date.
  • Q2 FY25-26 closed at 5,119 units as Core Luxury models set records and Top-End penetration reached 25% with 12% growth.
  • The AMG G63 logged its highest monthly sales, nearly three-quarters of Top-End deliveries were bespoke, and Entry Luxury weakened against lower-priced competition.
  • Battery-electric vehicles contributed about 8% of sales, the G 580 Edition 1 is sold out for the year, and an order bank near 2,000 units supports Diwali-season deliveries.