Overview
- New web and app add roughly 200 functions, including cross‑device cart saving, comparison of up to four items, smarter search filters, and real‑time order tracking.
- Users can sign in with fingerprint, facial recognition or social accounts, and checkout supports multiple flexible payment options with immediate confirmation.
- Customers may request credit online and make loans and abonos via the app, website or WhatsApp, integrating retail and financial services.
- More than 4,000 in‑store kiosks provide assisted access to the digital experience, with plans to modernize about 4,500 units as the program expands.
- Coppel reiterates a goal for online to reach up to 20% of total sales within five years, backed by logistics upgrades and a previously announced MXN 80 billion investment through 2030, with around 40% for technology.