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Grupo Bimbo Pledges $2 Billion Mexico Investment After Servitje’s Death

The $2 billion investment will modernize Mexican production through 2028 to fulfill Servitje’s vision for sustainable growth

FOTO ARCHIVO: El logotipo del fabricante de pan mexicano Grupo Bimbo aparece en un camión de reparto en Monterrey, México, 8 de agosto de 2018. REUTERS/Daniel Becerril
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Overview

  • Grupo Bimbo confirmed that co-founder Roberto Servitje died on July 17, 2025, concluding a leadership career that began when he joined the company at age 17
  • The board approved a $2 billion domestic investment plan through 2028 aimed at upgrading and expanding production facilities across Mexico
  • Initiatives under the investment include expanding the electric delivery fleet, increasing clean energy use and enhancing waste reduction measures
  • Under Servitje’s leadership, Bimbo grew from a four-product bakery in Mexico City to a global food company operating in over 33 countries with more than 200 plants
  • The investment underscores a continuation of the company’s humanist values and commitment to social responsibility and environmental stewardship