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Grupo Bimbo Commits to Phase Out All Artificial Colorants by End of 2026

Aiming for at least a 3.5-star Health Star Rating in bread and breakfast products by year-end 2025 reflects its strategy to meet new FDA limits on synthetic dyes.

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Para cumplir con la Norma 051, Grupo Bimbo eliminará los colorantes artificiales de todos sus productos, informó Rafael Pamias, Director General de la empresa.

Overview

  • Grupo Bimbo confirmed on July 29 that it will eliminate all artificial colorants from its global product portfolio by December 2026.
  • The company reported that 99% of its daily-consumption items—including bread, tortillas, bagels and muffins—are already free of synthetic dyes, representing half of global sales and more than 70% of U.S. revenue.
  • This commitment aligns with the FDA and HHS plan announced in April 2025 to phase out six petroleum-derived synthetic food colorants from the U.S. supply by the end of 2026.
  • Bimbo has set an interim target for 100% of its bread, bakery and breakfast range to achieve a minimum 3.5-star rating in the Health Star Rating system by December 2025.
  • The company aims to complete a clean-label transformation with fully natural recipes across all baked goods and snacks by 2030 and has been recognized by the Access to Nutrition Initiative for its nutritional leadership.