Overview

• President Claudia Sheinbaum’s July 17 morning conference served as the platform for the announcement, underlining the federal government’s support for the project.
• The plan will upgrade over 30 production sites and enlarge the company’s low-emission delivery network across seven states and nine municipalities.
• Officials project the initiative will generate around 2,000 direct jobs and more than 10,800 indirect roles within local economies.
• Funding will prioritize renewable energy usage, electrification of the distribution fleet and circular-economy packaging to advance Bimbo’s sustainability objectives.
• With 97 percent of raw materials sourced domestically, the investment aims to strengthen partnerships with Mexican farmers and suppliers.