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Grupo Anderson’s Wins Seven LATAM Innovation Awards and Secures Four Marcas Que Enamoran Nominations

The company’s emphasis on genuine emotional connection through AI-driven guest experiences underscores its leadership in global hospitality.

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Overview

  • The group earned seven accolades at LATAM 2025 by Interlat in Colombia for its pioneering digital innovation in automation and AI-driven marketing.
  • It received nominations in four categories at the 2025 International Marcas Que Enamoran Awards covering innovation, employer branding, specialized services, and tourism and restaurants.
  • Finalists at the October 24 Madrid ceremony are evaluated on emotional connection, authentic communication, social impact and capacity for innovation under the slogan “Leading Sustainable Change.”
  • Grupo Anderson’s human-centered hospitality philosophy is applied across its portfolio, including Porfirio’s, Ilios, Harry’s, La Vicenta, Fred’s, Nicoletta, Bodega Argentina and Señor Frog’s.
  • These honours highlight the group’s integration of purpose-driven practices and sustainable marketing to elevate Mexican culinary experiences on the world stage.