Overview
- Grubhub will waive delivery and service fees on restaurant orders over $50 as a long-term benefit covering individual and group orders, with taxes and certain regulatory charges still applying by location.
- The policy rollout is being promoted with Grubhub’s first Big Game commercial starring George Clooney and directed by Yorgos Lanthimos, scheduled for the third quarter on Feb. 8.
- A broader value campaign includes limited-time partner deals during Big Game week and rotating winter offers, such as $20 off $50+ at Chipotle and Burger King and $15 off $50+ at Popeyes, with additional national chains participating.
- Grubhub positions the move as unique in food delivery, noting DoorDash and Uber Eats do not offer a permanent waiver of delivery and service fees on large orders.
- The shift follows competitive pressures highlighted by a 20% year-over-year decline to 8 million monthly active users in 2025, Wonder Group’s 2024 acquisition of Grubhub, and the recent purchase of Claim to add cash-back rewards capabilities.