Overview

• Its 16 million simultaneous users mark a new Roblox record and outpace Fortnite’s peak of 14.3 million.
• Players plant virtual crops and tend digital animals in brief sessions, with farms continuing to flourish when they log off.
• The simulator has reached 8.5 billion total visits and about 35% of its audience is under 13 years old.
• Splitting Point Studios recently added live, time-limited in-game drops to boost repeat engagement.
• Users can acquire digital items with Robux or via unofficial markets, fueling a secondary economy in virtual produce and animals.