GroupM Launches Ad Innovation Accelerator to Evolve Traditional Ads

Media giants including Disney, NBCUniversal, Roku, and YouTube join the initiative, aiming to enhance engagement between advertisers and audiences in the streaming ecosystem.

• GroupM, WPP’s media investment group, has launched its Ad Innovation Accelerator, a program aimed at evolving traditional ads and creating more engagement between advertisers and audiences.
• The accelerator is designed to give clients a simple way to activate interoperable and attributable campaigns across the ad-supported streaming ecosystem.
• Media partners including BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly and YouTube will join the accelerator at launch, with the aim to strategize and create scalable ad formats across ad-supported streaming environments such as Peacock, Telly, The Roku Channel and YouTube.
• The program will initially roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom.
• The accelerator partners will convene in early 2024 to establish goals and determine outputs for newly created advertising models and methods, launch pilot programs in Q1, co-create ad formats for agnostic use across the media ecosystem using test- and-learn findings and analyze efficiency and efficacy of media campaigns using newly implemented standards and practices.

3 Articles

Deadline Variety Adweek