GroupM Doubles Investment in Women's Sports, Launches Dedicated Marketplace

The advertising giant's initiative, backed by major brands, aims to tap into the growing market potential of women's sports.

GroupM, a leading advertising firm, is set to double its investment in women's sports, aiming to create a dedicated marketplace for this segment.
The initiative is supported by major brands like Adidas, Unilever, Google, and others, signaling growing confidence in the market's potential.
Women's sports are projected to generate over $1 billion in revenue in 2024, with increased viewership and attendance highlighting its rising popularity.
The dedicated marketplace aims to address systemic challenges in buying women's sports media, making it easier for brands to invest.
GroupM's move reflects a broader industry trend of recognizing and investing in the untapped potential of women's sports.