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3w ago

Groupe Rocher Sells Petit Bateau to U.S. Fund Regent

The owner of Yves Rocher says the transfer will give the century‑old brand fresh growth prospects.

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Des générations d’enfants français ont porté les sous-vêtements Petit Bateau
Fondé en 2013, le fonds d’investissement Regent, dont le siège se situe en Californie, est connu pour avoir relancé plusieurs maisons dont DIM en France, Bally en Suisse ou La Senza au Canada.

Overview

  • Groupe Rocher confirmed it selected Regent as the new owner of Petit Bateau, framing the move as a way to relaunch the label while preserving its identity.
  • Regent chairman Michael Reinstein pledged to honor the brand’s heritage, citing its craftsmanship and French spirit as priorities.
  • Petit Bateau employs about 2,400 people worldwide, including roughly 1,500 in France, with operations in Troyes and a site in Morocco.
  • The children’s apparel maker has navigated sector pressures and store restructurings, yet posted a 3% revenue increase in 2024 versus 2023.
  • Key terms such as the purchase price and any binding safeguards on jobs or production were not disclosed, and some French consumers voiced regret over foreign ownership.