Groupe Rocher Announces Plans to Sell Petit Bateau and Stanhome

The French cosmetics giant aims to refocus on its core beauty and wellness business while seeking buyers for its fashion and home care brands.

Groupe Rocher, owner of the iconic Petit Bateau brand since 1988, has initiated a process to sell both Petit Bateau and Stanhome as part of a strategic refocus on its core cosmetics and wellness business.
Petit Bateau, a centenarian children's clothing brand, recorded €250 million in revenue in 2024, with 55% of sales in France, and employs 2,300 people, including 1,400 in France.
Stanhome, a home-care brand acquired in 1997, reported €188 million in revenue in 2024 and operates with a significant network of independent sellers in Mexico, Italy, and France.
The company emphasizes that the decision is not driven by profitability concerns but by the need to align investments with its core expertise in natural beauty products.
No timeline or specific buyers have been confirmed, but Groupe Rocher assures it will prioritize partners capable of ensuring the growth and sustainability of the two brands.