Overview

• Groupe Rocher, owner of the iconic Petit Bateau brand since 1988, has initiated a process to sell both Petit Bateau and Stanhome as part of a strategic refocus on its core cosmetics and wellness business.
• Petit Bateau, a centenarian children's clothing brand, recorded €250 million in revenue in 2024, with 55% of sales in France, and employs 2,300 people, including 1,400 in France.
• Stanhome, a home-care brand acquired in 1997, reported €188 million in revenue in 2024 and operates with a significant network of independent sellers in Mexico, Italy, and France.
• The company emphasizes that the decision is not driven by profitability concerns but by the need to align investments with its core expertise in natural beauty products.
• No timeline or specific buyers have been confirmed, but Groupe Rocher assures it will prioritize partners capable of ensuring the growth and sustainability of the two brands.