Overview
- The seventh clip in James’ seven‑post algorithm test surged to more than 15 million views, spawning tens of thousands of #group7 posts and turning the label into an inside‑joke identity.
- James billed the series as a “science experiment” to see which post the algorithm would push, with a viewer’s group determined by the first of her seven videos that appeared on their For You Page.
- Celebrities and brands piled on, including Madelyn Cline, Barbara Corcoran, Hyundai USA, Aveeno, Oreo and multiple NFL teams, with Netflix Tudum publishing a themed roundup.
- James added a Group 7 section to her website and announced an in‑person meetup in London on Oct. 24, and she has teased a future Los Angeles gathering.
- The trend is boosting use of her single “So Unfair” across TikTok and has already spawned fan accounts and early attempts to sell related merchandise.