Overview

• Grok Imagine has generated over 34 million images since its launch, with millions produced in a single day as Elon Musk highlights rapid user adoption.
• The subscription-only tool’s 'Spicy' mode allows for sexualized content and celebrity deepfakes without industry-standard safeguards, unlike competitors such as OpenAI and Google.
• After uncensored topless videos of Taylor Swift circulated, xAI imposed a targeted block on Swift’s likeness in Spicy mode but left other celebrity deepfake capabilities intact.
• xAI’s Acceptable Use Policy forbids pornographic likenesses of real people, yet the Spicy preset routinely sidesteps these rules, exposing a gap between policy and practice.
• Experts warn that xAI’s laissez-faire moderation increases risks of nonconsensual intimate imagery and call for a comprehensive overhaul of content safeguards.