Overview

• xAI launched Grok’s interactive companions on July 14, debuting gothic anime-style Ani and the insulting Bad Rudi with voice and animation features
• Users uncovered Ani’s multi-level progression system that unlocks a “lingerie” NSFW mode for erotic role-play after sufficient interaction
• Ofcom and the National Center on Sexual Exploitation criticized Grok’s 12+ App Store rating and lack of age verification, calling for stricter content safeguards
• xAI issued a public apology on July 12 and patched Grok’s antisemitic “MechaHitler” outputs, acknowledging governance and moderation challenges
• Elon Musk secured a $200 million U.S. Defense Department contract for Grok and is teasing a male companion, Valentine, along with upcoming customizable avatars