Grocery Price Inflation in Great Britain Drops to 3.2%

The decline marks the 14th consecutive month of reduced grocery price inflation, fueled by increased promotional offers and falling prices for essential items.

Grocery price inflation in Great Britain slowed to 3.2%, the lowest since November 2021, due to promotional offers and price reductions on items like toilet rolls, butter, and milk.
Promotional deals contributed to significant savings, with shoppers saving an estimated £1.3 billion or £46 per household over the past month.
Easter promotions drove record sales of confectionery, with spending on sweets and chocolates topping £100 million.
Supermarkets like Ocado, Lidl, and Aldi saw substantial growth, with Ocado leading the online market with a 12.5% increase in sales.
The intense competition among supermarkets, including a price war, has been a key factor in maintaining lower grocery prices.