Overview

• Grocery price inflation in Great Britain slowed to 3.2%, the lowest since November 2021, due to promotional offers and price reductions on items like toilet rolls, butter, and milk.
• Promotional deals contributed to significant savings, with shoppers saving an estimated £1.3 billion or £46 per household over the past month.
• Easter promotions drove record sales of confectionery, with spending on sweets and chocolates topping £100 million.
• Supermarkets like Ocado, Lidl, and Aldi saw substantial growth, with Ocado leading the online market with a 12.5% increase in sales.
• The intense competition among supermarkets, including a price war, has been a key factor in maintaining lower grocery prices.