Grocery Inflation Hits Two-Year Low, Yet Financial Strain Remains for Many

Despite a significant drop in grocery price inflation, nearly a quarter of British households continue to struggle with financial pressures.

Grocery inflation in the UK has fallen to its lowest level since February 2022, with supermarket prices rising by 4.5% in the year to mid-March.
Despite the slowdown in inflation, 23% of British households report still struggling financially, a figure unchanged since November last year.
Consumers are increasingly seeking out discounts and cheaper grocery options, with premium own-label supermarket lines experiencing a significant sales boost.
Online retailer Ocado and upmarket retailer Waitrose have seen notable growth, with Ocado's sales soaring by 9.5% over the past three months.
Sales of Easter treats such as hot cross buns and chocolate eggs have seen a significant increase, with hot cross buns selling 15% more than last year.