Overview
- Grêmio announced on Wednesday that Pitaco, part of the Draftea group, will be its master sponsor for three seasons and will appear in the primary shirt space.
- Reports differ on the contract value with some outlets citing about R$140 million total while others report roughly R$40 million per year, leaving the cash flow profile unclear.
- The signed deal includes an exclusivity clause that forces Pitaco to pay a penalty if it signs rival Internacional as a sponsor.
- The club has been without a fixed master sponsor since December 2025 after terminating the Alfa Bet contract for unpaid installments, and executives view the new revenue as key to easing near‑R$1 billion indebtedness.
- Grêmio chose a betting firm despite rising political and tax scrutiny of gambling companies and a late-stage interest from other bidders such as Cimed and two automakers, with Cimed likely to appear in another shirt position.