Overview
- Grêmio announced the Pitaco máster sponsorship on Wednesday, Sept. 23, 2026, in a three-season deal reported at R$140 million in total and described in some outlets as about R$40 million per year.
- The contract includes a regional exclusivity clause that requires Pitaco to pay a fine if it also signs with Sport Club Internacional.
- The deal fills a vacancy left when Grêmio terminated its Alfa Bet contract in December 2025 after three missed payments that left the club owed about R$12 million.
- Pitaco is part of the Draftea group, started in Brazil in 2019 in fantasy sports, and has grown into betting and broadcast advertising using its own technology.
- The sponsorship gives Grêmio immediate revenue relief while raising questions about prize stability and tax or legal shifts in Brazil’s betting market that could affect future deals and the club’s finances as it fights relegation.