Overview

• The footage, filmed during a fly-fishing promo at Katmai National Park, shows a grizzly briefly charging mascot Buoy and forward John Hayden before retreating.
• No injuries were reported and all participants, including the mascot, exited the river safely.
• The outing was part of the Kraken’s Bristol Bay Native Corporation partnership to promote youth hockey and was supervised by National Park Service-guided wildlife experts.
• Viewers praised Buoy’s humorous social media caption but also questioned the safety protocols for promotional shoots in remote bear country.
• PETA has called on the Kraken to end fishing promotions, citing concerns over fish welfare following the viral video.