Overview

• Grindr began the sound change on Sept. 15 for U.S. users and plans to restore the normal tone on Sept. 22.
• The app’s iconic “bloop” is being replaced by the opening seconds of Aguilera’s 1999 hit “Come on Over Baby (All I Want Is You)” for notifications.
• The activation is a timed promotion for San Francisco’s Portola Music Festival, where Aguilera headlines on Sept. 20–21.
• Grindr billed Aguilera as its new “wingwoman” and released a promo video featuring her reacting to a flurry of Xtina-themed DMs, as she quipped, “That’s a threesome I can get behind.”
• The campaign leverages Grindr’s large user base—reported at over 14 million—and follows a previous temporary sound swap during the 2024 U.S. Open.