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Grindr Debuts 'I Wool Survive' Knitwear From German Rescue Rams in NYC

The celebrity-designed pieces use Rainbow Wool from a farm that rescues male‑oriented rams to advance a message about nature and fund LGBTQ+ causes.

Overview

  • Celebrity designer Michael Schmidt unveiled a 36-piece collection on Nov. 13 at Manhattan’s Altman Building under a Grindr partnership.
  • The wool originated at Rainbow Wool in Löhne, Germany, where farmer Michael Stücke rescues male‑oriented rams described as non‑procreative.
  • Organizers say the garments will be auctioned at a later date to raise money for LGBTQ+ causes and the rescue operation.
  • The supply chain spanned continents: wool scoured on the German farm, yarn spun in Spain, and fabrication completed in Los Angeles with Suss Knits using roughly 700 pounds of material.
  • Rainbow Wool cites research estimating up to 8% of rams prefer males, and Stücke and Grindr describe the project as affirming that same‑sex behavior occurs in nature.