Overview
- Grill’d issued a tongue‑in‑cheek statement acknowledging the viral ‘burger curse’ tied to its OP81 promotion with Oscar Piastri.
- The brand rolled out a lighthearted response that includes mock “Sorry Not Sorry” merchandise, a themed Spotify playlist, and billboards in Melbourne.
- After reintroducing the offer in September, Grill’d shifted the trigger from when Piastri podiums to when he races as fan memes gathered pace.
- Piastri has not finished on a grand prix podium since early September, while McLaren teammate Lando Norris now leads the standings by 24 points with three rounds left.
- Grill’d says about 330,000 Australians have already eaten the OP81 burger and the company publicly reaffirmed its support for Piastri.